Australian Marketing, Advertising, News, PR and Sales Fails Big Time due to using old techniques and not adapting to ICT
If one looks at the article that Marketing Magazine (Australia)came out with today, it shows that the country still wants to depend on a relationship-building culture.
This would have been good if Australia was succeeding in Marketing and Sales as relationship-building is also needed but sadly, the country does not do well in many aspects of Marketing and Sales.
WHAT ARE THE ASPECTS THAT AUSTRALIA DOES NOT DO WELL IN MARKETING AND SALES
Let's have a look: 1) Taking customer-centric area like relationship-building which the country focuses on so much as can be seen under job sites like seek.com.au, mycareer.com.au, careerone.com.au, oneshift.com.au, Airtasker and many more, Australia doesn't do so well in the Global Customer Satisfaction Benchmark. According toZendesk Customer Satisfaction Benchmark, Australia has been falling behind while New Zealand has been beating the country. Also, taking after-sales service amongst vehicle owners alone, Australia does not perform well according toJ.D. Asia Pacific 2013. In addition, according to the Brandshare study,brands are failing to build meaningful customer relationships;
In addition to above, Australia ranks low amongst world brands (Brandirectory.com of Brandfinance.com or Interbrand of Omnicom or BrandZ of WPP would show that). Furthermore, Australia ranks low forglobal start-ups. Lastly, Australia ranks low onAlexa and Socialbakers in comparison to US, UK, China, India, Philippines, Thailand and many more.
WHY DOES AUSTRALIA NOT DO WELL IN MARKETING AND SALES
Is the answer due to the fear in change or the fear in Sciences including Mathematics and Technology or is it a combination of both?